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John Doe chosen by Pernod Ricard UK

Pernod Rickard

John Doe has been appointed by Pernod Ricard UK to handle all elements of its Christmas anti-drink driving campaign. The agency was briefed to develop a campaign around enjoying Better Journeys Home that targets younger consumers who are most at risk on the roads, aiming to encourage them to leave the car at home this Christmas.

John Doe is handling concept development, talent management, content creation, and press office to raise awareness of the nationwide campaign.