The Lenny Agency has been appointed by global healthcare device manufacturer Kaz Europe to implement a trade and consumer PR campaign for the launch of the latest Vicks Cough & Cold humidifier.

Lenny will be responsible for the UK launch, with the team implementing both offline and digital media relations. The agency has also been given the extra responsibility of being the central European agency, coordinating and managing all PR activity in France and Germany to ensure the launch is seamless across all three countries.

As well as carrying out a PR campaign, Lenny has also been commissioned to re-design and develop the Vicks Cough & Cold website for humidifiers, air treatment solutions and thermometers.

Lenny works across a wide range of sectors with specialisms in home & interiors, homewares, nursery and baby, education and health.