Lucre has been appointed by the UK division of direct selling company Amway.

The agency will be responsible for increasing brand awareness of the company's ranges, which include the NUTRILITE™ food supplement and vitamin range and the Satinique Hair Care range. This is in addition to handling the PR for Amway UK's annual 'Britain’s Top Real Role Model' competition.

Rhona Templer, Lucre MD said: “We’re delighted to be working with Amway. It’s a fantastic opportunity for us to work with a business that has a wealth of strong media stories and quality products."