Lytx has selected Fourth Day to manage and deliver its UK PR programme
Fourth Day will be carrying out PR activities, including media relations, content creation and event management, to increase awareness of the Lytx brand as it grows in Europe and the UK. Account director Lizzie Wood will lead the campaign.
Fourth Day will be working closely alongside partner agency, Boston and San Francisco-based Torch Communications, which has been responsible for delivering Lytx’s US programme since 2015.