Aberfield Communications and Alchemy Media have been appointed to deliver the Magical Leeds’ winter visitor campaign.

Aberfield will be the lead agency with strategic media planning and buying delivered by Alchemy. 

Magical Leeds aims to raise the profile of the city, increase visitor numbers and encourage overnight stays. This year’s fully-integrated national and regional campaign will include advertising, public relations activity and social media, to promote Leeds’ visitor offering over the winter 2015-16 period, with key events such as the British Art Show, Light Night and the launch of the Christkindlemarkt central to the campaign activity. 

Primary funding for the campaign is provided by Leeds Business Improvement District (Leeds BID), supported by Leeds City Council and other visitor stakeholder organisations.