John Doe has been appointed as the retained PR and influencer agency for MASSIVE, the BFI-backed independent UK cinema brand.

John Doe has been appointed to create a year-round strategy to help MASSIVE connect with this audience through traditional media strategy, influencers, social content and live, in-cinema experiences.

With the outbreak of COVID-19, the first phase of the partnership will be focused on connecting with the audience through MASSIVE Cinema Shutdown, which includes a partnership with BFI Player and a series of virtual film screenings. Focus will switch to the amplification of live experiences that will be taking place around the country in the second half of 2020 and beyond.