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MFS Africa appoints CCgroup as PR agency of record

CCgroup has been chosen by Pan-African fintech company ­­MFS Africa to lead its marketing communications strategy across the EMEA region.

CCgroup will work with MFS Africa to boost its corporate profile and increase awareness of the organisation among target audiences throughout Europe, the Middle East and Africa.

MFS Africa connects mobile money systems to each other and to money transfer organizations, banks and other financial institutions, enabling money remittances to and from mobile money accounts.