The Daily Mirror is aiming to increase its presence in the online celebrity gossip world with the launch of a new website based on its 3am column.

The Mirror is launching 3am.co.uk in a bid to tap into the increasing consumer demand for reading up-to-the-minute celebrity gossip online.

The launch of the website marks the first time that 3am content has been used as a standalone brand. Until now it has only been available on the Mirror.co.uk website and as a supplement with the Daily Mirror newspaper.

3am.co.uk will provide 24-hour celebrity news, video and blogs.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=1780|_self|Daily Mirror]

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