Clarity has been appointed by Mirza as its agency of record for marketing and public relations. Clarity will be working on PR, influencer management, and paid social marketing, helping drive awareness and signups to Mirza’s tools across US and UK markets.

Mirza is made for both individual users to better plan for their family finances and lifestyles, as well as corporate users who may adopt Mirza’s technology for HR departments, all helping to break down the gender pay gap.

Mirza joins Clarity’s roster of clients that the agency has partnered with as part of their commitment to working with more diversity-focused, purpose-focused businesses. As part of this commitment, Clarity announced a $3m pro-bono fund for diversity-driven clients last year, and joined forces with the Diversity Marketing Consortium, a group of agencies who have pledged $3m in pro bono services to minority and women-owned businesses.