Tangerine PR's consumer team has been appointed by Nice-Pak international to increase awareness of its hygiene and beauty wipe brand Halo.

The team will be responsible for developing a rolling PR strategy including ongoing national consumer press office tactics, management of Halo’s social media presence, as well as campaign spikes designed to increase buzz and talkability around the brand.

Tangerine has also brokered a brand ambassador deal with Binky Felstead from the E4 show Made in Chelsea.

This client win follows Tangerine's launch of heavy duty hand wipe brand Grime Boss in 2012.