Orascom Hotels Management has chosen Rooster PR to handle all consumer and trade PR, and raise awareness of the brand and its ever-growing hotel and destination resort portfolio within the UK market.

Rooster has been tasked with building awareness of the company’s hotel portfolio consisting of 34 hotels in five countries across three continents. Rooster will also highlight new resorts in Luštica Bay – Montenegro, Andermatt – Switzerland and Hawana Salalah – Oman and boost awareness of the company’s existing resort towns Taba Heights – Egypt, Sinai and Jebel Sifah – Oman, and El Gouna – Egypt.