P&O Cruises has appointed Jennifer Humm as senior PR executive.

Humm's responsibilities for the six-month contract, which began on 5 November, include supporting all aspects of PR for P&O Cruises. This includes PR plans, press trips, press releases, editorial features, media contacts, events, corporate issues and investor relations, as well as oversee activities of the PR executive.  

Humm was previously account director at Citrus PR, where her responsibilities included the implementation and management of PR campaigns for tour operators, private villa rental companies, car hire rental companies and luxury hotels.

Humm comments: "This is my dream job! Having worked at an agency for over seven years, I've been itching to move to an in-house role where I can really get my teeth into a single product. And this isn't just any product – cruising is the fastest growing holiday sector in the UK and Carnival Corporation is the largest and most successful leisure company in the world, so when the role became available at P&O Cruises, I jumped at the chance! I see it as a great opportunity to be part of a thriving and leading brand. "