Radioactive PR chosen by Oxcloth

Radioactive PR

Radioactive PR has been appointed by Oxcloth, the fashion label focused on products designed specifically to fit muscular and athletic men who otherwise struggle with ill-fitting clothing.

Oxcloth’s brief asks Radioactive PR to initially build the brand and its proposition as a premium fashion label for muscular men, as well as engage influencers that appeal to the target customer.

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