Premier Christian Media is to be renamed as Premier in a rebranding of its broadcasting and publishing group.

Premier Christian Radio has a redesigned visual identity and carries the strapline, "where faith comes to life".

Peter Kerridge, Premier’s CEO, said: “Each of our broadcasting and publishing titles now has a new logo and a shared ‘Premier’ pre-fix so that we have created a new Premier family with a distinctive look and imagery. We believe that the new look will support and assist our future plans to successfully promote the Christian message and Christian values on a nationwide basis.”