Integrated communications consultancy Tangerine has been appointed by Rocks & Co, a luxury jewellery shopping channel, to help revitalise and relaunch the brand.

Tangerine will deliver a fully integrated PR and digital strategy, driven by influencer engagement and rich content, for Rocks & Co. Currently broadcast to 19 million homes on Freeview, Sky, Freesat and through live streaming online, the activity is set to increase brand awareness, drive viewers to the channel and direct traffic to its e-commerce site, while tapping in to a wider audience of savvy shoppers and gemstone aficionados.