Rooster has been appointed by DFDS Seaways, a Northern European integrated shipping and logistics company, to handle its UK PR.

Rooster has been tasked with delivering a creative UK media relations campaign to drive passenger business for routes from Newcastle, Dover and Newhaven to Amsterdam, Dunkirk, Calais and Dieppe.

Supporting in-house PR manager Emma Batchelor, including corporate and trade media relations, the Rooster campaign will focus primarily on targeting new and existing audiences via consumer media outreach and sell-in.

Rooster will also work closely with the DFDS Group to share best practice, ensure that all opportunities are seized and that brand messaging is coherent and consistent Europe-wide.