Splendid appointed as PR agency for plant-based brand The Flavourists
Splendid Communications, the agency that made vegan and meat-free initiatives famous for Greggs and Burger King, adds to its plant-based credentials after being appointed as the retained PR agency for The Flavourists, a start-up specialist in this category.
Splendid is tasked with delivering brand awareness through a press office function, positioning the brand at the heart of relevant moments – the first being Veganuary – as well as positioning the founders as plant-based thought leaders within key trade media.