Splendid Communications has been appointed by ibis, AccorHotel’s economy hotel chain.

The agency will manage the press office for ibis, ibis Styles and ibis Budget and deliver content creation for the ibis UK social channels.

The team will help to generate awareness through creative campaigns focusing on the brand’s positioning as an economy hotel that focuses on differentiation in the customer experience, simplicity, modernity, and wellbeing. The company will leverage the existing UK hotel network as well as develop communications plans for additional openings across all ibis brands.