Tangerine has been appointed by international aid agency Concern Worldwide UK to develop and implement a micro-influencer campaign encouraging mums in the UK to become regular donors to the Through to Two (TT2) programme.

Tactically, the campaign will include the production of influencer content including videos, hashtag selfies, and events. Across the brand’s social channels the Tangerine team will also create infographics, Insta stories, video content, as well as implementing a test and learn social ad strategy to ensure maximum conversion rates across content.