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The Lucre Group wins Great Rail Journeys

Lucre

Great Rail Journeys (GRJ) has appointed The Lucre Group to be its UK PR agency.

The Lucre Group, encompassing Lucre and RICH, will work across the entire brand portfolio.

Lucre’s remit will span both digital and traditional media and include PR, influencer outreach, events, experiential and content creation and seeding.