The Lenny Agency has been appointed to provide marketing, PR and design services to a new University Technical College (UTC) in Leeds.

The agency will deliver a full service marketing campaign to recruit students to the College for entry in September 2016. The brief will encompass creating a brand for the College, prospectus and communications tools as well as implementing a PR and social media strategy.

UTC Leeds will offer courses specialising in advanced manufacturing and engineering to 14 to 18 year olds and will be the first UTC in the area.