W has appointed Sophie Raine as head of brand. Raine previously served as associate director at the agency.

As head of brand, Raine, who joined W in early 2014, will continue to work closely with the accounts teams within W’s biggest division. She will also provide support to CEO Warren Johnson, and managing director Richard Tompkins, helping to manage W's growth targets. Raine will also assume the senior lead on W’s growing Unilever business.