Warrior Addict, the global men’s yoga brand and community, has appointed Toast PR to manage its fundraising and awareness activity for CALM (The Campaign Against Living Miserably).

Warrior Addict founder Judith Emanuel created the #wearewarriors campaign to support CALM through the sale of limited edition yoga apparel.

The Toast PR team will work on the September launch of the #wearewarriors range of yoga mats and clothing at the Truman Brewery in East London. Toast will also be working closely with CALM to secure brand ambassador support for the campaign.