Wildfire is working with Goodwood to raise awareness of the rapidly expanding Future Lab exhibition at the Festival of Speed presented by Mastercard.

Goodwood has appointed Wildfire to position Future Lab as a global technology event for consumer audiences, as well as an important platform for major tech launches from some of the world’s biggest brands and emerging innovations. The agency team will also work on driving year-round digital content consumption to ensure ongoing awareness of the wider Future Lab brand.