Imagine Publishing's World of Animals has launched 'Save Rhinos Now', an anti-poaching campaign in partnership with OI Pejeta Conservancy.

'Save Rhinos Now' aims at spreading the anti-poaching message to readers of World of Animals, starting with a feature in the magazine highlighting the plight of the rhino. Interviews and profiles of key members of the fight against poaching with feature throughout the year. 

World of Animals' website AnimalAnswers.co.uk will also feature a dedicated section and run weekly coverage.

10% of worldwide profits from World of Animals magazine will go directly to rhino conservancy.