Case Studies / Cedarwood Digital
Crucial in allowing us to compete with bigger agencies and secure placements in nationals and high-profile publications
“As a boutique digital marketing agency, ResponseSource has been crucial in allowing us to compete with bigger agencies and secure placements in nationals and high-profile publications on a smaller budget. Our clients have been featured in the Daily Mail, Metro, The Telegraph and more all through proactively using the service.
Our client base is very diverse and caters to both B2B and B2C communities, so it has been great using a single service that is able to offer relevant leads across a breadth of industries and types of publications. As we subscribe to several categories to cater to our clients, having highlighted keywords in the journalist queries helps our staff members flag up relevant opportunities quickly and efficiently.
We’ve been very impressed with the quality and volume of relevant and high profile coverage opportunities that have come through the service.”
Success for clients:
Industry: Manufacturing
Coverage Received: Printweek, Gazprom Energy blog
How has the service helped you achieve the coverage and meet the business goals of your client?
ResponseSource has allowed us to secure coverage with niche publications that reflect our client’s specific product offering. We have also been able to establish connections with smaller, more industry-specific publications that may have been previously overlooked in previous outreach campaigns. B2B clients can be harder to secure coverage for when compared to B2C, but ResponseSource has helped us ensure that we achieve our goals.
Industry: Travel
Coverage Received: Daily Express, ITV
How has the service helped you achieve the coverage and meet the business goals of your client?
Whilst securing coverage in travel publications is often easier to come by, getting into the nationals has previously been more difficult due to the premium nature of our client. However, the ResponseSource service has enabled us to work with journalists on more generic travel queries and features for nationals and large publications.
Industry: Retail
Coverage Received: Daily Mail, Metro, Telegraph, CIM, SmallBusiness.co.uk
How has the service helped you achieve the coverage and meet the business goals of your client?
Not only has ResponseSource enabled us to secure coverage in big nationals for our client, but it has also helped us nurture relationships with SME publications that are interested in our client’s business developments. This has allowed us to create more dynamic coverage – rather than just securing product reviews and features, we have been able to leverage our client’s industry expertise and use this for our outreach purposes. Having both SME and national publication contacts has been crucial for our PR efforts and many of the contacts we have made now contact us directly for feature opportunities.
Submitted by Amanda Walls, Director, Cedarwood Digital
