“Glass Digital is an online marketing agency, and part of our SEO strategy relies on the outreach team generating linking exposure for our clients. The ResponseSource Journalist Enquiry Service is extremely helpful in helping us source digital PR opportunities, and is the starting point for around 40% of links we establish.
The service is invaluable in helping us secure exposure on high-authority sites like The Guardian and The Telegraph. These journalists are extremely busy, so cold contacting is rarely a successful tactic. ResponseSource allows us to get niche brands like Autosessive and on huge sites like the Mail Online, something that can have a significant impact on their brand awareness and search performance.
Off the back of another ResponseSource request, our client Wyevale Garden Centres was featured on the Access Storage blog. This site is not an obvious match for this client, and therefore not somewhere we — or their competitors — would have necessarily identified during prospecting. Exposure like this helps our clients differentiate themselves and gain an edge on the search results.
Another ResponseSource enquiry came from an editor at We Are The City, who was looking to interview inspirational women. We put her in touch with Paula Tinkler at Chemoxy. Almost 13,000 people have read the resulting article, giving incredible exposure to a niche business. Paula isn’t in the spotlight, so it’s unlikely she’d have been contacted for an opportunity like this directly, despite being a great fit.
When ResponseSource opportunities don’t work out, they still help us to build valuable relationships with influencers. We gained exposure for our client Plastic Box Shop on Agency Central because we’d previously contacted the editor regarding a request, and he’d earmarked their name for a future article.”
Josie Middleton, Outreach Executive