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Case Studies / IQ Group

Vital in our efforts to generate real relationships with journalists and editors.

“We have had a number of media/editorial coverage across our various brands thanks to ResponseSource:

 

IQ Furniture

  • Good Homes Magazine, Giotto Bookcase
  • The Independent, Snooze deckchair, review as part of Deckchair article

 

Sky House Design Centre

  • Build It, Spiral Uk Staircase from the Highgate project, part of staircase inspiration gallery
  • Grand Designs,  Spiral Uk Staircase from the Highgate project, part of staircase inspiration gallery

 

IQ Outdoor Living

  • Luxury B&B, article about making the most of outdoor spaces

 

IQ Glass

  • Grand Designs, expert comment in extensions special about structural glass

 

These are the editorial mentions that have been generated directly via ResponseSource but the tool is also vital in our efforts to generate real relationships with journalists and editors. If we respond to an enquiry and our information or content is not used in that instance the journalist now knows that we exist. Lots of journalists that we have contacted through ResponseSource get in touch with us directly at a later date regarding a different article. If we get into a dialogue with a journalist/blogger/editor we can then also ask if they would like to be added to our press release lists which means that we can send them press information and pitches directly.”

Rebecca Clayton, Marketing Manager

Coverage gained:

IQ Group is an established global leader in the design & manufacture of lighting, security and convenience products, working with some of the world’s major retail and professional brands. We provide the technologies that detect, illuminate & announce your arrival.

Company Size: 1000+ Employees
Company Type: In-house
Company Industry: Manufacturing