As a small business, it can be difficult to justify the cost of a media database, so the ResponseSource service allows us to build relationships with journalists in a cost-effective way. By allowing us to reach out to journalists for specific features or articles, ResponseSource has enabled us to position ourselves as reliable sources for journalists that can be used for future articles. As a result, we’ve worked with a number of our ResponseSource contacts for several years. The alerts allow us to be reactive with our outreach and we’ve been featured in gift guides, product reviews and articles for a number of high profile nationals that we wouldn’t have gotten close to without the service.
We’ve also seen great results from the coverage we’ve got in terms of sales. We’ve offered exclusive deals at amazing prices to journalists at The Sun and The Daily Mail, which have been featured in gift guides and product recommendations and have sold hundreds of products off the back of these.
Competing for coverage online can be difficult for retail businesses, especially when there are a lot of businesses that work with similar brands. But ResponseSource has offered us a way to diversify our marketing and compete with (and often beat!) household names for coverage in leading publications.
Submitted by Faisal Bhatti – Chief Operations Officer at Watches2U