How to dig out leads you might have missed on the Press Release Wire
There are some hidden gems for journalists on the ResponseSource Press Release Wire – here are a few ways to find content that you might not already have tried.
1) Original research and stats you can stuff a story with
Since January we’ve been delving into the original research to be found in Press Release Wire stories in our round-ups. Survey stories may be a cliché but I find them irresistible and judging by the number of stories we see in papers and magazines, journalists and other readers feel the same. On any given day you’ll find several stories in the national press which are powered by surveys, whether it’s a solid academic study, peer-reviewed and analysed over months or years, or a quick phone poll by a gym chain or yoghurt manufacturer. We found these poll and survey-backed stories in a quick search:
You can search the Press Release Wire archive by keyword (try poll, survey, statistic, per cent, research and study) and filter by category on http://pressreleases.responsesource.com/news to find research that’s relevant to your story.
2) Browse stories by topic or region as well as by sector
Sometimes you don’t know what story you’re looking for until you find it. Search our topical channels from sporting and social events to public holidays and political issues (yep, Brexit’s there) – they change regularly so let Gemma, our press release specialist, know if you think we should have a special topic you’re interested in and we’ll see what we can do.
We also offer regional pages, based on county or region names, major towns, plus some countries and their demonyms. Again, if you’d like to see a different region added, let us know. Here’s how to navigate to these options:
3) Offers for your readers or review opportunities
When there are opportunities for a review of a product or service, or a company has competition prizes or reader offers available, they’ll appear on http://pressreleases.responsesource.com/news/offers.php. It’s worth bookmarking this page and checking back regularly for anything from press trips to chocolate samples!
4) Check out the newsroom behind a story for more contact details and images
All our submitters have access to a newsroom to provide additional images, documents and background on their organisation, as well as archiving all their stories. If you like what you see on a release, click through via the company name or logo on the top right to see what else is available. You can even follow each individual submitter’s newsroom so you only get stories from organisations you’re interested in.
We encourage you to set up your own press release feed by email or RSS in your journalist account, so you don’t miss any stories on a daily basis. Set up a new account here: http://pressreleases.responsesource.com/about/journalists or log in to your existing account and manage your press release preferences here: http://pressreleases.responsesource.com/journ/myaccount.php
However you like to get press releases, we hope these tips will help you make the most of the thousands of stories we have archived on the Press Release Wire. Any questions contact us on firstname.lastname@example.org