ResponseSource Blog

How to...

Press release writing and distribution part one: think about your audience

I believe the seeds of great press releases really come from the preparation work done before you even think of the idea for your press release content. The first thing to think about is - who are [...] 5th February 2016
How to...

A series on press release writing and distribution

We often get asked by ResponseSource Press Release Wire customers about the best way to write press releases. So we’ve put together a series of blog posts detailing the stages you need to go thro[...] 5th February 2016
ResponseSource stuff

Anatomy of a rebrand

At the beginning of this year we rebranded the company under the ResponseSource name, having previously used a number of different service brands and a separate company brand. Okay, "so what" I hear. [...] 1st February 2016
How to...

Nine steps to great press releases

There are many resources and opinions out there for writing and distributing press releases but here's a quick nine steps from us on this topic. 1. Consider your ultimate audience – the people yo[...] 28th January 2016
Events, Media analysis

Follow your passion: women in business and finance journalism

About 100 people got together on Monday evening in the offices of the Financial Times for a discussion on women in business and finance journalism, hosted by PR agency Lansons and networking organisat[...] 20th January 2016
ResponseSource stuff

Welcome to ResponseSource, the new name for DWPub

We've rebranded as ResponseSource. You'll find all our services now come under the ResponseSource name and website and we've even renamed the business ResponseSource Ltd. But don't worry - that's a[...] 4th January 2016
ResponseSource stuff

Becoming ResponseSource

When I started this business back in 1997 my philosophy was to help journalists and PR professionals communicate and collaborate effectively. Nowhere is this thinking better illustrated than in our R[...] 9th December 2015
PR issues

Women in Journalism & Women in PR debate - How to Work With Brands

The evolution of brands into content producers in their own right is a controversial topic. Whether it’s flying in the face of nature or “new and exciting and revolutionary and you can probably ge[...] 9th November 2015
PR issues

Holding on to what sets PR apart

It’s great to see the second PRstack book published last week, an impressive collaborative effort by a wide spectrum of talent in the UK PR industry. The book highlights tools and techniques for mod[...] 7th October 2015