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A day in the life of a PR Director

Day in the life of PR Director

This week we have been taking a look at what PR Directors do. I spoke to Hotwire’s Kat Park and Bare PR’s Lorraine Bridges to find out what they’ve been getting up to during their days.

Kat Park, Account Director, Hotwire

Kat Park, Hotwire8am – I’ve recently mastered the art of microwaved eggs so I have poached eggs at my desk while catching up on emails and checking Twitter for breaking news (plus a sneak peek at Mail Online’s showbiz section… guilty!).

8.30am – my first call of the day is with our awesome Australian team. We’re brainstorming creative campaign ideas for one of our global travel clients. As the hub, my UK team will also be catching up with our German and US counterparts later today to build on the ideas, explore ways to localise the concepts so they resonate in each market, and brainstorm further ideas to ensure we’re presenting the strongest possible creative in our H2 plan.

9.30am – it’s time to catch up with my account teams, check everyone’s set for the day, that we’re jumping on the news agenda wherever we can and they’ve got a clear idea of priorities before I crack on with mine.

10.30am – I’m buzzing about a brief we’ve received from an FMCG brand and put my hand up to lead the pitch. I love the variety in my job and the fact I get to work across a number of sectors, from travel, to tech, to media. If you want to do something new, you’ll get nothing but support to pursue it at Hotwire. Let the big FMCG-brief-interrogation commence.

12pm – lunch time means a stroll and a sandwich.

1pm – my team’s been beavering away and I’ve got some great content in my inbox to review before it goes over to clients or out to media.

2.30pm – a call with one of our newest clients brings good news. They’re really impressed with our results in the UK and are keen to connect with our US team for recommendations, ahead of their US launch.

3.30pm – we’ve got a senior team meeting to review the sales pipeline and brainstorm marketing initiatives for targeting the brands we’d love to work with.

5pm – final client emails sent, I wrap things up for the day and plan for tomorrow. At Hotwire we offer Thoughtful Working, which means anyone in the team can work in the place and time that works best for them. This flexibility means today I can start early and finish early to get to my yoga class. Time to breathe and stretch.

Lorraine Bridges, Director, Bare PR

6.45am –   My sunrise alarm eases me into the day and ready for what lies ahead. One of the first things I do is scan social media to catch the main stories. I also make a point of checking in on industry news from CIPR.

8:00am – I set off for my walk to work when I quite often have some of my best ideas. I grab a coffee en route and feel excited about getting the ball rolling. Never a dull moment in this job!

9.30 – The team have arrived and everyone is in high spirits after a good weekend. We get together for our regular huddle to go through our priorities for the week and any concerns that need to be addressed. I make a mental note to arrange some follow up meetings to go over key campaigns.

10.15am – My accountant is here! Not my favourite job but we sit down and discuss our financial strategy for the year ahead.  Always appreciate someone who can provide us with sound advice.

11:45am – Meeting over and I make a quick courtesy call to a lead who has heard about Bare PR and is keen to hear more about our work. I ask my colleague to send over a copy of our latest promo video and we have a quick chat about some potential angles for a media pitch.

12:14pm – Out to lunch a little later than planned but want to grab a swim as I’m off out after work!

2.00pm – I dial into the conference call with a major client and give my presentation on key updates on the account.  I’m always keen to make sure we are hitting targets and delivering a strong ROI.

3:30pm –Coffee in hand I sit down to sign off some creatives that have developed for one of our new campaigns.  Always enjoy seeing the finished product of a good brainstorm.

5:00pm – Time to down tools and rush off into town for an evening at the theatre. Another busy day done!


Are you also a PR Director? What have you been working on recently?

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