Media Bulletin

Blog Spotlight with Jakk Ogden, editor of Technology Blogged

By Glenn Docherty

25th March 2013


Founded in 2009, Technology Blogged was set up as a hobby by founder and avid blogger Jakk Ogden, as a way to express views on consumer and business technology. Delivering regular features, guides and reviews of the latest in tech and gadgets, Technology Blogged receives over 100,000 unique visits per month and has a large social media following. We caught up with Jakk to find out more: 


Tell us about your blog, how did you get started?

I have personally always loved the fast-paced nature of consumer electronics. Having the latest and greatest gadget in my hands was a lust from a young age, and Technology Blogged was started as a means for myself to document electronics of interest and occasionally rant about the corporate moves of electronics companies, which can often be rather eyebrow raising. I started Technology Blogged in 2009. I was 19 at the time and at college studying business. I am now 22 (I turn 23 this month!), and my love for the latest and greatest tech has only intensified since I started out blogging.

How do you source content for your blog?

Great question. As the senior editor of Technology Blogged, I have an email list with around 380 companies listed in it, all of which send me press releases on a regular basis. From this news which hits my inbox, I or my team write up a story and hit publish. As well as having our own means of sourcing topics, I am also a regular reader of my favourite external tech site, The Verge, and love Pocket Lint. If I find an interesting read on there, I will mention it on my blog (source links included, of course).

Do you write reviews? 

I love to write reviews, specifically on smartphones. I'm on contract so get little chance to buy a new handset constantly. I recently reviewed the BlackBerry Z10 and loved it. As for how many people read my reviews, it depends on the product. In terms of how many unique visitors hit our reviews category last month; over 26,000.

How did you build a following for your blog?

I first started promoting my content on Twitter, then Facebook, then Google+ and now Pinterest. All of our followers are natural, organic and have simply come in time. Our fastest growing following is currently on Pinterest, although in terms of directing traffic, Twitter is our lead platform.

Are you a PR friendly blog? Do you accept contributions and content for your blog?

We are 100% PR friendly and regularly accept guest post contributions to our site. We have strict requirements for submissions, but allow companies around the world to have their say on a topic. They are rewarded by a small text link in an author bio. Physical press releases are published on Technology Blogged, but not as a lead story. We create the story and supply the PR for further reading.

How best do you like to be approached by PRs?

Through email, without any dodgy subject text. I absolutely hate overly promotional stuff too, or PRs who want to talk about something not related to my site's niche in any way. Would a blogger with a healthy recipes website want to know about a new form of tax calculator app? I don't think so.

Marmite: Love or hate? 

I 100% love Marmite. If I was forced to eat my smartphone, I'd smear that lovely yeast extract all over.

Find Jakk on Twitter: @technoholicjakk

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