Silverstone Publishing, working in association with Seda Consulting, is launching a monthly magazine focusing entirely on the Turkish market to the UK. Hatti Survari tells us why she decided to start the magazine.
About the publication:
Who reads it and how many of them are there?
We are expecting a very wide readership audience from holiday home makers, investors in both the property and business sector, to the inquisitive traveller to everyone who would be interested in Turkey. 80,000 readership is expected from our very first issue.
What subjects do you cover?
Property & Living in Turkey which means everything from the finance sector linked to property, retail and living i.e. design, landscaping, furnishings etc. Lifestyle element to include healthcare, employment, government, as well as discussing specific areas in Turkey in detail, talking about historic sites, interviews with predominant Turkish figures whether in the music world or business world.
What makes you different from the other publications in your sector?
This type of publication does not yet exist i.e. a monthly magazine distributed in the areas that we will be in (including all WH Smith & Border’s stores 1,275 in total) solely dedicated to Turkey. We are entering a ‘gap’ in the market with both our product and with the distribution areas that we are going into.
Do you work closely with PRs (e.g. for supplements, round tables, events) or do you keep them at arm’s length?
We are working with Seda Consulting, however, I am open to working with other PR groups when we set aside a budget to do so. Right now we do not have an allocated budget for this.
Do you have any advice for PRs?
Offer as much as you can for free to begin with. This will allow you to establish a trusted relationship which gets you through the door with the client, who will then become a paying client more willingly as they would have had the opportunity to see what you are capable of.
When is the best time for PRs to contact you & what is your deadline for contributions?
I can be contacted anytime, we currently don’t have any deadlines for PR contributions.
Where have you worked previously and what led to you start a magazine for the Turkish property market?
I am a business consultant by trade and I used to own and run a magazine in North Cyprus called Propertync. I have seen a huge gap in the market for a Property & Living in Turkey monthly magazine and will try to fill it! The industry excites me, and I hope to make this one of many magazines for Turkey.
What interests you most about your job?
Dealing with all types of clients, and working on the design element of the publication. Additionally the article collation as well as interviews with interesting people.
Describe a typical day at work:
There is no typical day! Every day is different and just exciting and giving as the last.
Where do you hope to be in five year’s time?
If I stick to my number one motto of ‘be like a stamp, stick to it until you get there’ producing not only Property & Living in Turkey, but many other informative and useful publications. Running an empire!
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