Freelance Journalist Interview with Joanna Goodman

About your journalism:

What do you write about?

I write about business and technology and most of my work includes an element of both. Recently I have focused on legal and professional services, although I also write about general business topics, particularly knowledge management, strategy and corporate communication in other industries. I am a bit of a IT geek, though I would like to write more about other dynamic sectors. My blog, Dance Like Nobody’s Watching is about creativity, tech and travel.

Where are we likely to see your work?

My recent work has focused on the legal sector. I edited – and wrote the central feature and profile interview – Raconteur Media’s Legal Efficiency supplement that was published with The Times in January. I write regular columns for the Law Society Gazette and for the website Legal IT Professionals and features for Legal Support Network’s Briefing e-zine. I have written ten books published by Ark Group, on business topics including e-mail management, business communication and corporate social responsibility.

What’s the most memorable work you’ve done?

I am very pleased with the Legal Efficiency supplement. It was great to work with fantastic contributors and terrific publisher and production team. It was fun producing something on paper as well as online.

My 2010 interview with Cadbury at their chocolate factory was memorable for many reasons… not least because it was one of the very last interviews before Cadbury was acquired by Kraft.

What interview or feature would you love the chance to do?

I would like to write a follow up to my book on corporate social responsibility, and profile successful businesses that have not compromised their principles, notwithstanding the downturn. I would like to replicate, ten years on, Stephen Spielberg’s brainstorming session with technology leaders that helped him devise ‘future’ technology for the film Minority Report, as so much of that has become reality. That would be an amazing IT interview!

About you and PRs:

Where do you source ideas for articles?

I’m never short of ideas! I follow my specialist topics closely on the internet. Google alerts, Twitter and blogs are useful. I have quite a big contacts book, supplemented by several hundred LinkedIn connections. Everyone knows I’m always interested in things new and innovative.

How can PRs be useful to you?

Occasionally, they introduce me to senior level contacts at leading technology companies and other providers.

How and when do you like them to get in touch?

If they hear I am writing about a topic, they tend to get in touch with suggested interviewees. The best way to reach me is by email.

Do you find press conferences, trips, parties and other events useful or an interruption?

Some events can be useful and inspiring. It depends on who is there. Press conferences/parties are great if they are well organised and not too full. I rarely go on trips as I’m always under pressure, but I have been on some good ones.

If you could make one change to the way PRs deal with you, what would it be?

Not to phone me incessantly when I am unable to take things further. An email is much better – gives me time to think and doesn’t interrupt my writing or interviews. We can always speak later.

About you:

How would you pay the bills if you weren’t a journalist?

I cannot imagine not writing. I’d love to write novels or screenplays. I have been a sub-editor and a magazine editor, but that’s still journalism…

If we gave you £1000, how would you spend it?

On my family – for putting up with me and supporting me through some difficult times.

What books are on your bedside table, magazines in your bag, or blogs on your screen?

Steve Jobs’ biography; Haruki Murakami’s 'IQ84'; Philip K. Dick’s 'Through a Scanner Darkly'; George R. R. Martin’s 'Game of Thrones' (on my iPad2 for travelling).

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