Media Interview with Brian Regan, editor of The Delivery Magazine
About your publication
What prompted The Delivery Magazine’s move to online?
With most people these days having access to the internet via PC, tablet and smartphone, we found we were able to provide our readership with more up-to-date news and stories on a daily basis.
How has the magazine changed since it was first launched? Has it had to adapt in line with the delivery industry?
As today’s online shopper can purchase anything from anywhere in seconds, one thing that hasn’t changed is shoppers must still wait at least a day or two for delivery, which takes place at a time determined by the courier, not the customer.
We now aim to help connect retailers, consumers and carriers in today’s multi-channel marketplace by providing an online source of industry information for all involved in the delivery industry.
What subjects do you cover? What stories are you most interested in covering?
Articles, press releases and case studies are welcome from all sources on a wide range of issues including some of the following – software, operations, motoring, consumer views, handling systems, legal issues and events.
Delivery has been shown to be the single biggest inhibitor to consumers checking out on a website. The reason this is such a big deal is that delivery is the last interaction that a retailer has with their online customers. Beyond the product, it’s the single greatest influencer as to whether a customer will shop more or less with them in the future.
e-commerce is serviced by so-called hub-and-spoke delivery companies, where deliveries begin in warehouses rather than stores. From the warehouse a courier collects and brings back goods to the courier company’s hub where packages are then sorted and distributed prior to being run on multiple delivery routes the next day.
The articles and features we are looking to publish need to highlight these matters and show how the industry as a whole connects together from beginning to end.
What makes you different from the other outlets in your sector?
The Delivery Magazine aims to connect Retailers, Consumers and Carriers covering delivery matters online.
Do you tend to work with the same PRs or do you receive contributions from a wide range of sources?
We regularly work with the same PR companies as they represent clients within our industry sector, although we are always on the lookout for new articles and welcome PR firms to contact us if they have a client that maybe interested in targeting our readership with relevant editorial.
Of all the press releases you receive on a daily basis, what percentage of them make it to publication?
Since we are now strictly online, I would say that around 55% make it into our on-line publication.
Do you find that your idea of what makes a story and a PR's tends to differ? How?
No, not really, as the PR companies have all previously been notified of the typical editorial content we are looking to publish.
Describe a typical day at work, if there is one:
No day is ever the same, except that there are never enough hours to get things done.
Where have you worked previously, and how did you end up in your current position?
I have over 22 years sales, marketing and management experience in the courier industry.
I was previously responsible for taking a small local courier business and turning it into a nationwide same-day courier company with over 200 drivers placed around the UK, while achieving above industry average productivity and profitability.
My experience includes the analysis, review and development of overall corporate strategy and specific competitive strategies, marketing and business planning, company restructuring and change management, as well as profit improvement programmes, benchmarking, franchising and customer service strategies.
I launched our publication from scratch 13 years ago, as I became frustrated with the fact that there wasn’t a national magazine for our industry so decided to launch my own.
Name three guests you’d invite to a dinner party and why…
Michael McIntyre for his humour, Jamie Oliver for his culinary delights and Morgan Freeman because we all love a good story teller.
What’s the first rule of good journalism?
Tell but don’t teach.
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