Diffusion has been appointed by directory enquiry service 118 118 to lead their latest consumer marketing campaign.

Diffusion’s campaign, dubbed “Grab a Cab” focuses on the busiest day of the year for cabbies, Thursday 15 December 2011, when ten taxis emblazoned with the memorable number offer free zones 1-2 rides from 6pm to midnight.

The campaign will be supported by social and traditional media to encourage revellers to ease the pressure on London’s cabbies by pre-booking their taxi with one of the 18,000 cab firms listed in the 118 118 directory.

Diffusion has developed a new Facebook app which gives people the chance to win rides in the branded cabs in the run up to Christmas by dropping a pin to show where they’d like to be picked up from.

The initiative is part of a wider marketing campaign from 118 118 called ‘Everyone’s Little Helper’ which will be appearing across the UK this December. It includes press advertising, outdoor, digital outdoor and escalator panels and seeks to maximise the seasonal increase in calls that the service sees in the run up to Christmas.

[img|jpg|Diffusion’s Cabmageddon campaign]