Global Cities, a consultancy that helps cities market themselves to global audiences, has brought in 33 Digital, part of Hotwire, to identify and engage social media influencers in support of the Mayor of London 2012 Debates, which began on 30 July.

The events, which are the brainchild of Global Cities’ managing director David Adam, are designed to appeal to the business people that are expected to spend time in London during the Olympic Games. World-class speakers will lead debates in four areas of direct strategic importance to business leaders: the growth of Asia, London’s role in mitigating climate change, the disruptive impact of technology on the economy and the power of cities to lead change.

33 Digital has in part helped the increase in ticket registrations by using proprietary tools to identify specialists and social media influencers in the interest areas of the debates.