News distribution and PR survey provider 72Point has acquired Radio PR, a specialist broadcast agency.

The move is intended to extend the breadth of services to the clients of both organisations and deliver an effective ‘one stop shop’ for national consumer coverage for major agencies and in-house PR teams.

The primary focus at the outset will be to provide ‘Radio Days’ and ‘radio news sell-in’ alongside the existing national news sell-in from 72Point and the provision of PR survey services from 72Point partner OnePoll.com.

For more information please contact Hannah Abbott at hannah@insidemedia.uk.com.