AAT chooses Headland for exam results campaign
The Association of Accounting Technicians (AAT) has appointed Headland to deliver its student acquisition campaign around this summer’s exam results season.
AAT is looking to inject fresh thinking into its annual, multi-channel campaign, which aims to reach 16-18 year olds as they consider their options for the next phase of their education.
The campaign will involve a coordinated effort across digital and traditional PR.