Crowdfunding platform Abundance Generation has appointed CCgroup to help promote its approach to funding renewable energy projects.

The PR agency’s CleanTech division is briefed to promote the company’s debentures, which allow members of the public to make an ethically-sound investment offering good returns. Abundance Generation, a FCA-regulated crowdfunding platform, enables anyone to earn between six and nine per cent variable return by investing in renewable energy projects.

Charlotte Webster, head of CleanTech, CCgroup PR, said: “Traditional finance and energy markets are in need of an urgent overhaul and Abundance provides a fantastic new solution. The popular image of crowdfunding is currently defined by organisations such as Kickstarter, financing startups. But Abundance offers a very different kind of crowdfunding, an investment platform that’s enabling a revolution in energy and finance.”