Adform, a European specialist in online display marketing solutions, has appointed Diffusion as its UK PR agency.

Adform, established in Denmark in 2002, provides online display marketing solutions and incorporates real time bidding, rich media and display ad serving.

The PR campaign will raise awareness of Adform within the UK market and improve its share of voice outside of the Nordics, while highlighting Adform’s unique single platform in the UK digital ad arena.

Martin Stockfleth Larsen, CMO of Adform comments, “We wanted to raise Adform’s voice in the UK given the rapid growth of display advertising in this country. The recent market conditions presented a clear vacuum with which to fill with Adform’s voice, and Diffusion were the perfect company to do this."