World Advertising Research Centre’s (WARC) Admap has named Colin Grimshaw as editor.
He currently works as deputy editor for Media Week and is to join Admap on 11 August.
Former editor Roderick White is to retire from the industry.
Grimshaw’s initial task as editor will be “to expand Admap’s editorial team of industry specialists and journalists to ensure the magazine continues to meet the evolving needs of its readers.”
Admap is WARC’s monthly magazine for marketing professionals.
It covers cutting edge practice, important issues and new thinking about advertising and marketing communications.