Admiral PR wins account with Vertex
Vertex provides technology and business process outsourcing to major lenders including ING, Virgin, Alliance & Leicester and large investment banks. Its primary focus is providing services to the residential mortgage market but also has expertise in pensions administration and customer management.
Vertex is undergoing a full rebranding exercise with Admiral’s partner agency BBcomm, beginning this month. PR activity will primarily target financial and business media to help Vertex engage with mortgage lenders, such as retail banks and building societies, or owners of portfolios of mortgage debt.