Media Bulletin

Al Jazeera launches mobile websites

By Laihan Burr Dixon

22nd January 2009

Category:

Al Jazeera has announced the beta launch of its Arabic and English Mobile websites.

The websites will work on any mobile handset that has web browsing capabilities. Users only need to bookmark the following web addresses on their mobile, for English news http://m.aljazeera.net and for Arabic news http://ma.aljazeera.net.

Wadah Khanfar, director general of the Al Jazeera Network stated, “The launch of Al Jazeera’s mobile websites is an excellent next step in our mission to make our content accessible to as many people as we can across the globe. In addition to broadening our existing reach it will offer an essential portal for people whose only access to news is via their mobile handsets. We are very pleased with this new development.”

Saeed Othman Bawazir, Al Jazeera’s director of technology commented, “The Mobile Web initiative is one of the key services that is being launched as part of our New Media strategy. The aim is to make our content more accessible to new audiences across various new platforms. With the launch of this Mobile service, we hope to provide our audience with a customized news browsing experience on the mobile device of their choice.”

The mobile websites will provide Al Jazeera headline news, business reports, sports coverage and more. The launch of the mobile websites is part of the ongoing Al Jazeera New Media initiative, which includes delivering video and other content over interactive platforms such as YouTube, Facebook, Twitter, and iTunes as well as other popular services.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=13664|_self|Al Jazeera]

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