Alchemy Lifestyle launches

Alchemy Lifestyle, a new agency from the Alchemy Group, has launched.

It operates in partnership with Gloss Communications, Alchemy PR, Alchemy Radio and Alchemy Content.

Co-founded by Matt Learmouth and James Horrocks, Alchemy Lifestyle was created to provide bespoke publicity solutions for brands, hotels, restaurants, bars and music venues as well as festivals, events and launches.

Horrocks’ areas of expertise include public relations, brand management and brand marketing, and sponsorship. He has programmed events at venues and festivals including Chinawhite, Glastonbury and Brighton Festival.

Learmouth has 12 years agency experience for a range of entertainment and lifestyle clients. His campaigns have ranged from No.1 artists to high-profile issues including anti-filesharing initiatives and chancel law.

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