AlexandAlexa, a style destination for children, has appointed The Communications Store to handle its UK public relations in support of Global Kids Fashion Week (GKFW).

GKFW will be launching in London with a three-day event from 18–20 March 2013 at the Freemason’s Hall. The event will feature two main shows – to launch GKFW, an exclusive media event showcasing the latest AW13 trends from leading labels worldwide; and to conclude, a public show with SS13 season looks from the AlexandAlexa brand portfolio. The event will also include a mix of activities for children and parents. Proceeds from all ticket sales for the public fashion show will be donated to Kids Company, the charity partner for GKFW. 

Working on the AlexandAlexa account are  Molly Cangemi, senior divisional director; Julia George, group account director; Gemma Frenzel, senior account manager; and Valeria Bertei, account executive.