Alpine Guru, a luxury winter accomodation provider, has appointed Rooster PR to boost its UK profile.

The agency has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels.

Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and chalets.