Neo PR’s campaign will use thought leadership, news-based activity, social media, award entries, newsletters, case studies and interviews to drive sales leads and ensure increased brand awareness.
Central to the campaign for ANT Telecom will be thought leadership; a series of opinion-led articles specific to the telecommunications industry, created by Neo PR’s content generation methodology. By working closely with the key publications in the relevant sector, these thought leadership pieces will be developed and adapted to form content that is highly tailored to the target publication. In addition, these pieces will also be used as a basis for and incorporated into ANT’s social media campaign also run by Neo PR, and its newsletter communication to clients and prospects, ensuring ANT’s message is reaching an even wider market audience.
Ashley Carr, managing director at Neo PR, comments, “ANT Telecom has a great ethos and go-to-market strategy that clearly separates them from the crowd. Through a methodical thought leadership campaign, proactively driven thorough print, digital, and social media, we are helping ANT to engage their prospects in dialogue.”