The Apadmi appointment has a remit to raise the developer’s profile across industry verticals and cement its reputation as an industry leader for apps on mobile platforms including iOS, BlackBerry, Android and Windows.
Context will cover media outreach through a range of activities including press releases, thought-leadership articles, white papers and profile pieces. It will also lead the award entry programme in the B2B sector.
devolo has also called upon Context to increase the brand’s social media presence. This is an extension of an existing PR brief which has been held by Context for over nine years.
In an effort to increase the brand’s consumer reach, Context will manage devolo UK’s Facebook presence and lead the content creation for the social media platform. Context is also managing the German manufacturer’s UK Twitter activity.